The benefits of a social media website vary, but a proven method is creating viral content and promoting it through social media channels. Link Baits, otherwise known as content created for the purpose of getting people to link to it, are a great start. Successful link baits are not hard to accomplish - you just have to know how to do it.

The key to successfully reaping the benefits of online social networking and social media marketing is to provide genuine interaction for customers. This means that the executive must be the actual author of all communications; however, this is only one-step in the process of conducting a successful online social networking / social media marketing campaign.

Social media marketing utilizes this two-way channel, in all its varieties, to obtain marketing information (market research), to develop products, develop and deliver marketing messages, and provide after-market product support. Social media marketing strikes possibly the most timely and intimate involvement between producers and users of products and services ever seen before.

Social media's direct communication distinction serves and supports small business as it brings the people you want to attract directly to you and makes direct communication possible. Social Media makes communication a conversation so small business owners can share, receive feedback and connect on equal ground with their target markets.

Social media marketing has the same goal but the means to the end are very different. It is generally frowned upon to try to do sell your product or service on industry forum sites, for example. Those forums are in place for the exchange of ideas, knowledge and networking. Most forums have a separate advertising section where businesses can pay for advertising.

Social media is cheap or free. Yes, many social media tools are free to use, including Facebook, YouTube, Flickr, the social network building tool Ning, and content aggregators like StumbleUpon and Digg. There are many free blogging tools, too, like WordPress, Blogger, FriendFeed, and Twitter.

Essentially, social media marketing leaves conventional offline advertising and even paid Internet marketing in the dust when you are operating on a tiny home business marketing budget. The added bonus of beating isolation just makes it all the sweeter. And since social media marketing is free, you'd be crazy NOT to add it to your repertoire of small business marketing strategies.

Once you understand social media and the mindset, you build your "central hub" which is the core of all your social marketing activities and the center of all your search engine rankings and the new SEO. Your WordPress blog on your own server is the professional industry standard.

Social media marketing is definitely a must in the mix of internet marketing and promotion but you should enter the water cautiously. Not so cautiously that you don't see results, but it is most definitely not a 'dive in at the deep end' strategy unless you are very thick skinned and/or ready to start a new business if this one goes down the tubes because of your social media mistakes!

Read about social bookmarking, also read about social bookmark and manual social bookmarking

To add a comment please login by clicking here