First of all, your RSS feed is updated automatically, every time your website is updated. This article is not about how to set up an RSS feed, so hopefully you have that already done for your site. The fact that it is automatically updated is the key to everything. So, essentially when you get your feed listed on another site, this site provides a backlink to each of your articles posted!
RSS feeds are primarily created to offer dynamic content, ie content that is fresh and updated. As you can see, many news press are using RSS feeds to provide their readers with the latest news in the stock market, sports and world news. Commercial companies offer feeds to subscribers as a means to announce new products, company news, or as an advertising channel.
If you have a website or a blog you have the ability to generate an RSS feed from the entire content in XML format. This RSS feed is updated automatically when you make changes to your website or your blog. People interested in the content of your website can subscribe to the RSS feed and receive the updates via email.
The usage of RSS is getting additional importance as there are number of people going for RSS newsreaders and aggregators to access the information. The prominent search engines and the various techniques for content optimization are of less use now as the RSS feed directories and search tools are gaining ample popularity.
Display the Feed's Content on a Website
Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.
More recent versions of the software actually create RSS feeds automatically and submit automatically to the RSS aggregator websites every time you post. There are versions of the software that work as a desktop application, or on a server. There are even versions of the software that work with the most popular blog platform on the internet, WordPress.
Once your feed is active, you can actively promote it. A quick Internet search for "RSS Search Engines" will led you to many resources where you can submit your feed information. You would submit your feed the same way you would submit a website, just make sure to provide all necessary information.
If you are adding RSS feeds from other websites, you will need to make your site visitors aware of their existence. Plan to put these feeds some place that is easily accessed and viewed by your site visitors. Also, keep in mind that you add RSS feeds from other websites that is complementary to your own vision and products or services. This will help maintain your visitors' attention and increase your credibility.
Promoting your RSS feed externally works in almost a similar way as you promote anything else on internet-it is just like online marketing and promotion. If you have submitted articles to ezines or article directories, then this is almost similar to that-there are many sites that allow submitting your RSS feed, and this in turn can tremendously increase the traffic and popularize your website.
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